What happens when you write a book so honest that your readers demand you turn it into a business? That's the unique entrepreneurial journey of Cody Royle. After the gut-wrenching experience of his AFL draft dream ending, Cody "fell into" coaching and began a meandering 18-year search for his next great passion.In this fascinating conversation, Sean Dunne sits down with Cody to explore how years spent "inadvertently" acquiring skills in corporate HR, sales, and even IT product design gave him the perfect toolkit for entrepreneurship without him even realizing it. The tipping point came after he published his second book, "The Tough Stuff," a raw look at the emotional toll of being a head coach. He was so inundated with messages from coaches around the world saying, "I need to talk to you," that his business was essentially born from audience demand.This episode is a masterclass in building an audience through authenticity, finding your "smallest viable audience," and the powerful, overarching mission to "rehumanize coaching."What we discussed:[01:45] The Origin Story: The painful experience of not being drafted into the AFL and how it led to him falling out of love with the game.[04:00] The "Tap on the Shoulder": How a perceptive coach saw his potential and pulled him into the world of coaching.[06:30] The "Inadvertent" Entrepreneur: How years in corporate roles unknowingly prepared him for his own business.[09:20] The Tipping Point: How his second book resonated so deeply that his audience essentially forced him to become an entrepreneur.[13:15] The rare and supportive corporate job that actively encouraged him to build his side hustle.[18:30] The critical difference between authentic coaching and what is often just "repackaged management."[23:45] The Power of Product Thinking: How his background in UX design helped him separate the person from the brand and find his "smallest viable audience."[27:00] His biggest entrepreneurial mistake: Neglecting the financial backend and the mental stress it creates.[34:30] A different perspective: Starting a business to get balance, rather than trying to find it in the chaos.[38:00] His big, scary, and deeply personal mission: To "Rehumanize Coaching."[44:30] The two non-negotiable traits for any entrepreneur: Determination and stamina.Memorable Quotes:"My audience found me... it was really a plea from my own audience to go into business.""I was inadvertently acquiring the skills of an entrepreneur without knowing it.""Success... most of it is staying in the game. If you don't have a big vision or a big goal attached to that, I think it's easy to drop out.""To be an entrepreneur, I think there needs to be a screw loose.""To be able to impact people like that just through the written word, I think is magic."Resources Mentioned:Cody Royle's Books: Where Others Won't, The Tough Stuff, Second Set of EyesWebsite: codyroyle.comConnect with Our Guest:Connect with Cody Royle on LinkedIn: https://www.linkedin.com/in/codyroyle/Connect with the Host, Sean Dunne:Website: https://dominiumcapital.com.au/LinkedIn: https://au.linkedin.com/in/sean-dunne-76067429Thank you for tuning in to Origin to Ambition!If you enjoyed this episode, please subscribe and leave us a rating and review on Apple Podcasts, Spotify, or wherever you listen. It helps us reach more aspiring entrepreneurs just like you.

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