In this episode Scott and Jinesh chat with Dr. Michael Sonick, periodontist and author of the book Treating People Not Patients. They discuss dentistry and healthcare as viewed through the lens of hospitality, and all of the little details that may contribute to a truly excellent patient experience. They also touch on practitioner social skills, patient communication, and how to best hire someone that is a perfect cultural fit. 

0:00 Introductions
3:13 Hospitality in dental and healthcare
14:48 Don't judge your patients (but they definitely judge you)
23:31 The scalability of excellence
32:18 Social skills and patient communication
47:24 The secret to hiring well
 

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