Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.User Growth & Community – How Silk reached 150K usersFuture Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2* and more. Get in touch:Human tech - linktr.ee/human.techYan - https://www.linkedin.com/in/yan-ketelers/Follow us:Twitter ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠

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