#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

24/03/2025 1h 10min Temporada 1 Episodio 65

Listen "#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając"

Episode Synopsis

Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.a TL;DR * Why and how to organise an ETH Event* What kind of marketing works to promote it* How do you tailor experiences for the participants* Successful PR tactics to attract participants and sponsors* and more. Get in touch:Daria - https://x.com/DariaStrategy or https://dariastrategy.comMonika - https://x.com/monikabzajacETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsawFollow us:Twitter ⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠Timestamps:00:00 Intros03:12 Event Organization Insights05:58 Marketing Strategies for Ethereum Events09:07 Overcoming PR Challenges in Eastern Europe11:46 Community Dynamics in Warsaw14:54 Engaging Non-Technical Audiences18:13 Structuring Speaker Tracks for Value21:05 Effective Communication Channels35:19 Engaging Content Strategies37:32 Best Practices for Event Engagement42:23 The Role of Hackathons in Development48:01 Encouraging Gender Diversity57:00 Lessons Learned from Organizing Events01:01:09 Educational Resources in Web3

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