Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. a TL;DR * AI usage in growth marketing with specific use cases*  Limitations of current web2 attribution solutions, and Web3 solutions improves them* Web2 to Web3 transition for businesses * What should Web2 marketers know when transitioning to Web3* Emerging trends in Web3 Marketing* and more. Get in touch:Tomer Sharoni - https://x.com/TomerSharoniAddressable - https://www.addressable.io/Follow us:Twitter ⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠Farcaster - ⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠Alexandra -⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠Timestamps:Chapters00:00 Intro08:05 The Birth of Addressable and Market Research16:09 Web3 Marketing Challenges and Opportunities24:08 AI Integration in Growth Marketing29:47 Understanding Customer Insights in Crypto32:34 Measuring Success in Web3 and Web234:04 User Experience: The Key Barrier to Adoption38:57 The UX Challenge: Comparing Web2 and Web344:07 Marketing in Web3: Bridging the Knowledge Gap52:12 Emerging Trends in Web3: RWA and AI Agents57:25 The Future of Addressable: Data-Driven Marketing Solutions

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