#23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung

07/06/2023 48 min Temporada 1 Episodio 23

Listen "#23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung"

Episode Synopsis

In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you.
This week’s guest is Brett Hornung, Web3 Lead at Accenture.

Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3.

In my chat with Brett, we touch on:

How does this division work

The types of challenges these companies have entering Web3

How traditional loyalty programs differ from tokenized loyalty programs

Specific strategies these companies should consider to maximize the impact of these programs

Industry trends


And more.

Get in touch:
Brett - https://www.linkedin.com/in/bretthornung/
Subscribe to his newsletter - https://web3simplified.ck.page/
Read his blog - https://medium.com/@hornung.brett

More episodes of the podcast OOO - A Web3 Marketing Podcast