ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 3: Book Club: Why We Buy- Customers Generally Gravitate to the Right"
Episode Synopsis
In this episode, we look at possibly the most famous lesson from Paco Underhill's Why We Buy: the idea that customers generally gravitate to the right. This is a well-known concept, but what is less known is what to do with this information. We look at the ramifications of customers gravitating to the right and how to use this information to your advantage for store design and display creation. Survey: https://www.surveymonkey.com/r/LBHX3T3
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