Are you charging what you’re really worth? In this solo episode of Olive Insights, Sarah Petty unpacks one of the most powerful yet uncomfortable levers in business: pricing. From overcoming the fear of charging more, to understanding your value beyond just the hours worked, Sarah shares practical strategies to make pricing less awkward and more strategic.Drawing from her own journey and client experiences, she breaks down the art and science of pricing and how to align it with your value, positioning, and long-term sustainability.In this episode, Sarah covers:The three pillars of pricing: margin, customer perception, and market positionWhy undercharging is one of the most common mistakes business owners makeHow to increase prices without losing clientsMyths that hold founders back from charging properlyThe financial measures every business owner should track (CAC, LTV, runway, burn rate)Practical steps to reset your pricing and protect profitabilityWhy your clients aren’t buying your time, but outcomes, certainty, and resultsIf you’ve ever second-guessed your pricing or worried about raising your rates, this episode will help you shift your mindset and start treating pricing as a strategic business decision rather than a stressful guesswork exercise.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

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