What does it really take to build something from scratch in a new country, without a blueprint or a safety net?In this episode of Off to the Valley, I sit down with Sneha Saigal, founder and CEO of Geeks and Experts, to discuss building a startup as an immigrant, navigating the hidden pressures of PR, and the often-overlooked art of knowing when to pivot.We dive into:1. Why pivoting doesn’t need to feel like failure2. How to build real relationships with journalists3. The untapped ROI of podcasts and community-led PR4. Running a lean, vertical marketplace in a noisy industry5. And what it means to build with curiosity and convictionSneha also shares raw lessons from the low points, how she learned to trust her instincts, and what founders should really focus on when everything feels uncertain.Whether you’re early in your startup journey or just trying to find your voice in a crowded market, there’s something here for you.

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