Send us a textSummaryIn this episode of the Off the Ladder podcast, Branden Sewell discusses effective strategies for home service business owners to enhance customer relationships and improve conversion rates. He emphasizes the importance of handwritten thank you cards and the law of reciprocity in building lasting connections with clients. By creating a personal touch and showing appreciation, businesses can foster loyalty and encourage referrals, even during slow periods.TakeawaysSending handwritten thank you cards can enhance customer relationships.Building relationships is crucial for business success.The law of reciprocity encourages clients to return favors.Personalized gestures can lead to increased conversion rates.Creating a family activity around sending cards can be fun and effective.Consistency in relationship-building strategies is key.Offering something before earning business can create goodwill.Thanking past clients can turn them into raving fans.A simple coffee gift can leave a lasting impression.These strategies should be used even when business is thriving.Chapters00:00 Introduction to Business Strategies00:25 The Power of Handwritten Thank You Cards01:13 Building Relationships Through Gratitude02:26 Leveraging the Law of Reciprocity04:04 Creating a Family Activity for Business GrowthGrow Your Business with Jobber Sign up for a 14-day free trial or get a special discount when you sign up! Get More Reviews w/ NiceJobNiceJob Automates Your Review Requests!The Perfect Payroll SolutionGusto is a powerful and user friendly payroll provider. With Gusto you can integrate with Jobber andMaximize Marketing Dollars w/ CallRailAttach call tracking numbers to all your marketing campaigns and track their success!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

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