Mark, the former head of growth at Eventbrite, shares insights on his experience and strategies for driving growth. He emphasizes the importance of building a great product as the ultimate moat and believes that distribution alone is not enough. Mark highlights the need for resonant content that is relevant, valuable, timely, consistent, and actionable. He advises founders to have a point of view, identify gaps in the market, and choose the right distribution channels. Mark suggests starting small and leveraging long-form video content in collaboration with experts to create a content flywheel. The conversation explores the importance of content in B2B SaaS marketing and the role it plays in building brand awareness and generating pipeline. It emphasizes the need for a balanced approach between corporate brand identity and individual content creation. The use of AI in content creation is also discussed, with the importance of using AI responsibly and focusing on creating value. The conversation concludes with a discussion about RevvedUp, a tool that helps organizations create resonant content and have meaningful conversations with prospects throughout their buying cycle.Keywordsgrowth, Eventbrite, product, distribution, resonant content, relevance, value, timeliness, consistency, action, founders, content strategy, long-form video, collaboration, experts, flywheel, content, B2B SaaS, marketing, brand building, pipeline generation, AI, responsible AI use, value creation, RevvedUpTakeawaysBuilding a great product is the ultimate moat for a company.Resonant content is relevant, valuable, timely, consistent, and actionable.Founders should have a point of view and identify gaps in the market to create valuable content.Start small and leverage long-form video content in collaboration with experts to create a content flywheel.Distribution alone is not enough; a holistic go-to-market strategy is essential. Content is a crucial component of B2B SaaS marketing, helping to build brand awareness and generate pipeline.A balanced approach is needed between corporate brand identity and individual content creation.AI can be used in content creation, but it should be used responsibly and focused on creating value.RevvedUp is a tool that helps organizations create resonant content and have meaningful conversations with prospects throughout their buying cycle.TitlesBuilding a Great Product: The Ultimate MoatHolistic Go-to-Market Strategy: Beyond Distribution Using AI Responsibly in Content CreationThe Power of Content in B2B SaaS MarketingChapters00:00 Introduction and Background00:46 Joining Eventbrite and Early Growth Strategies05:29 Building Eventbrite's UK Presence and Exporting the Blueprint07:39 Effective Strategies and Notable Failures at Eventbrite13:43 Distribution as the New Moat: Counter View17:03 Prioritizing Product, Distribution, and Commercial Model19:29 Building a Content-Driven Demand Engine23:36 Creating Resonant Content and Implementing a Sustainable Strategy25:10 Content Strategy Beyond Conversion: Trust and Proximity to Customers25:29 The Power of Content in B2B SaaS Marketing28:36 Balancing Corporate Brand Identity and Individual Content Creation35:05 Using AI Responsibly in Content Creation43:40 RevvedUp: Creating Resonant Content and Meaningful Conversations Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios