What if the answers to our creative challenges have been right in front of us all along - in nature? From bike helmets inspired by woodpeckers to ants teaching us about communication strategies, the natural world offers an endless source of creative inspiration. In today's episode, your host Claire Bridges speaks to Andrew Howley, Chief Editor of Ask Nature, about the game-changing field of biomimicry - using nature's time-tested strategies to solve human problems. Tune in as Andrew reveals how anyone can tap into nature's 3.8 billion years of R&D to spark innovation and creative problem-solving. Here are the highlights:Andrew's career and adventures at National Geographic What is biomimicry?Examples of biomimicry in action How we can look to nature for innovation, to help solve big challenges, and day to day inspiration for ideasSupporting innovations that harmonise with natureHow to use the ask nature website to help you innovateFinding the right creative tools that work for you About Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.  She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14About Andrew Howley:Andrew has a lifelong passion for nature, deep history, and storytelling. He has spent his career working to connect scientists, researchers, and conservationists with the public through communication, understanding, and inspiration. Following over a decade working for National Geographic as Director of Science and Exploration online, he has had a variety of roles championing and uncovering engaging stories and put them to work for clients in science and the arts. He has had a lifetime of adventure accompanying explorers all over the world helping to elevate the voices of indigenous people and cultures and making science accessible.Andrew is Chief Editor for Ask Nature - a project of the Biomimicry Institute, a nonprofit organization dedicated to promoting the practice of looking to nature for inspiration to solve design problems in a regenerative way.Connect with Andrew:Website: https://asknature.orgLinkedIn: https://www.linkedin.com/in/andrew-howley-496246a/Produced by

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