Welcome back to Truth Behind Travel Podcast! Dolores Semeraro interviews the person leading the conference programme across the the World Travel Market Portfolio, in London and Dubai Brooke Gilbertson. On today’s conversation we have gone through the digital, the physical, the relevancy and buzz of the conference space, to understand what keeps them going, what makes them successful - a space where people want to go and learn, be inspired, connect and grow - all this in the spirit of innovation, creativity and technology. WTM London 4-6 November 2025ATM Dubai 4-7 May 2026Questions featured in this episode:1. How is technology affecting the event industry today - what do you keep what do you not keep?2. What is it that attendees can do at the show that can’t do by themselves? 3. How do you stay above the buzz words?4. How do you ensure that there is genuine interaction with the content that is being delivered on stage?5. How do you appeal to a more senior audience, the CEOs the trade show people?6. stressing the point of DEA - how do you make sure that the conference topics and the trade show attendance are aligned?7. Travel power theme - how did the concept of the theme came about?Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional. Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows. As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation. 5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel. www.doloressemeraro.com [email protected] Instagram @dolores_semeraro LinkedIn @dolores.sem

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