Denise Tan never imagined she’d stay with the same company for nearly three decades. But 27 years and nine roles later, she says it feels like time is a myth—because of how every chapter swiftly brought new challenges, new growth, and a deeper sense of purpose.
 
In this episode of NOTG, Melvin Lim sits down with Denise, now Head of Project and Built-in Business at BSH Home Appliances ASEAN. She shares how Gaggenau became the brand trusted by Michelin chefs and design-forward homeowners, what a six-digit GCB project taught her about human connection, and why future-proofing your kitchen is really about future-proofing your life.
 
Denise offers an honest look at resilience, reinvention, and choosing growth—even when it’s uncomfortable. If you’ve ever wondered how someone builds a lasting career without burning out—or how luxury brands stay rooted in authenticity—this conversation is your answer. Tune in to hear the story behind the brand, and the woman behind the story.
 
00:00 Introduction
00:57 27 years work experience in BSH Home Appliances ASEAN
02:40 Brands in BSH Home Appliances ASEAN group
05:05 Competition in the industry
08:08 First role in BSH Home Appliances ASEAN
11:46 In charge of Bosch & Gaggenau
14:40 Direct to consumer approach
18:30 Ideas for innovation & partnership
22:55 Why are there a lot of Michelin chef love to partner with BSH Home Appliances ASEAN?
28:40 Largest amount a home owner spent for the brand
33:00 Advice for landed buyers that are doing A&A
38:00 Hand picking retailers
42:00 Advice for career growth
50:47 From specialist to being a leader
56:05 What do you need right now more than anything?
1:00:57 What is one thing you didn't know about your current career when you first started?
1:05:40 Closing
1:07:03 Outtakes

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