983: When Music Leads, Hospitality Follows — Inside UMusic Hotels with Oscar Serrano

16/10/2025 27 min Temporada 9 Episodio 983
983: When Music Leads, Hospitality Follows — Inside UMusic Hotels with Oscar Serrano

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Episode Synopsis

What if your hotel stay felt like a backstage pass? In this episode of #NoVacancyNews, Glenn Haussman and Anthony Melchiorri talk with Oscar Serrano of UMusic Hotels about how Universal Music Group is transforming hospitality into a full-blown entertainment ecosystem. From a 1945 theater at the heart of their Madrid flagship to genre-personalized guest experiences, this isn’t your typical luxury hotel. They explore how music drives design, revenue, and community — and why the room is just one part of the journey. 🌐 Explore benchmarking insights at HotelData.com from our sponsor Actabl  📌 What you’ll learn:  • Why UMusic Madrid is a theater with a hotel — not the other way around • How music is embedded in every space, from rooftop to retail  • Why open-door hospitality is key to local engagement and revenue • How UMusic is scaling globally — with or without hotel rooms  • What Oscar learned from launching the first property — and what’s next  👍 Like, comment, and subscribe for more conversations that challenge the status quo in hospitality.   #experientialtravel #hospitalityinnovation #music

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