Send us a textIn this episode of "Nice to Meet You," host Rob Pene interviews Max Emma, a successful business owner and franchise expert. Max shares his journey from corporate accounting at Qualcomm to becoming the CEO of three franchise-related companies.Key highlights from the episode:Max's background: Originally from the former Soviet Union, he came to the US 32 years ago. After working at Qualcomm, he left corporate life in 2002 to start his own businesses.Business evolution: He experienced both success and failure, including a construction business that went bankrupt during the 2008-09 housing crisis. This setback led him to start a bookkeeping business with his wife.Current ventures:A bookkeeping services company serving 100+ franchise brands nationwideA bookkeeping franchise business (recently sold their 13th franchise)A franchise brokerage helping people find and invest in franchisesFranchise insights:Max emphasizes the importance of persistence and consistency in business growthHe discusses the advantages of franchising over starting from scratch (proven models, established systems)Current hot franchise sectors include pet services, senior care, and children's servicesInvestment requirements vary widely ($35,000 to $1.5+ million)Business philosophy:Believes in persistent follow-up until explicitly told to stopEmphasizes the importance of in-person connectionsViews past failures as stepping stones to future successThe episode provides valuable insights for anyone interested in franchising or business ownership. Max can be reached through his website https://franchisewithmax.com, which offers information about his three business verticals: franchise brokerage, bookkeeping franchise opportunities, and bookkeeping services.

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