The Most Common Marketing Mistakes I See Course Creators Make (And How to Avoid Them)

16/09/2025 25 min Temporada 16 Episodio 225
The Most Common Marketing Mistakes I See Course Creators Make (And How to Avoid Them)

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Episode Synopsis

If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars.Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I'm breaking down the 10 most common marketing mistakes I see course creators make—from the obvious ones that torpedo sales to the subtle ones that sabotage long-term success.We'll cover everything from why you should sell your course before you create it, to the pricing mistake that's costing you sales, to why treating courses as "passive income" is actually killing your business growth.Whether you're planning your first course or struggling to get consistent sales from an existing one, this episode will help you identify what might be holding you back and give you a clear roadmap for fixing it.Send me a message right here Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingInstagram: @bianca_mckenzie Work with me:🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

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