If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions.The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners don't see these costs until it's too late—until they're in a feast-or-famine crisis, watching opportunities go to competitors, or realising they've hit a revenue ceiling they can't break through.In this episode, I'm breaking down the real costs of not marketing your business—the consequences that don't show up immediately but compound over time until suddenly you're facing problems that could have been prevented.This episode delivers the uncomfortable truth you need to hear—but also the roadmap to fix it before it's too late.Links mentioned: MailerLiteSend me a message right here Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingInstagram: @bianca_mckenzie Work with me:🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

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