Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and he writes a daily newsletter on pricing for independent professionals.In this episode we discuss:How Jonathan Stark went from working a typical job to becoming coach for independent software developersWhy is hourly billing so bad?The problem with growing your business by hiring more peopleWhat are the alternatives to billing by the hour?How else can you price project based work?What is value based pricing?How you should create and structure your proposals to maximize your income AND the client's happinessHow to deal with (inevitable) scope creep on a fixed price projectAvoiding adversarial client relationships by aligning your incentives with your clientsHow many options should you offer in a proposal and why?How can you figure out how valuable the work is to the clientThe importance of uncovering an actual business outcomeThe exact questions to ask a prospective client before giving a price or writing a proposalHow to get a prospective client to sell themselves on working with youThe important question that most people are too afraid (or too shy) to askYou have more options than you realize!Links:Jonathan's free Value Pricing Bootcamp (start here)Lots more free resources on Jonathan's websiteAlan Weiss  who helped inspire the "Why conversation"

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