"Turn data into actionable foresight with AI-powered predictive models."This session introduces marketers to predictive analytics, explaining the models, methods, and tools that transform raw data into foresight. We will explore real-world applications, frameworks, and platforms that help marketing teams anticipate behaviour, optimise campaigns, and allocate resources more effectively.What is Predictive Analytics?Uses historical data + statistical algorithms + machine learning to forecast future outcomes.Moves marketers from reactive reporting to proactive foresight.Reference: Gartner defines predictive analytics as a key pillar of data-driven marketing maturity.Why Predictive Analytics Matters for MarketingAnticipates customer behaviour (churn, purchase, lifetime value).Improves efficiency of spend and targeting.Reduces reliance on intuition-only decision making.91% of top-performing marketers say predictive analytics is critical to their strategy (Forrester, 2024).More webinars like this at http://marketingcollege.com/events

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