In this podcast episode, NameStormers CEO and cofounder discusses the importance of conducting thorough research and seeking legal advice before using a name for a brand or business. He emphasizes the need to go beyond just checking the US Patent and Trademark Office website and to also search the web for similar names. Mike shares examples of companies that had to change their names due to trademark infringement issues and how they turned it into an opportunity to reposition their brand and create buzz. He also addresses concerns about existing customers and provide examples of successful name changes that better resonated with their target audience. Mike advises against getting into a legal battle and instead suggests using a name change as an opportunity to pivot and create excitement.

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