It’s easy to feel like you’re doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It’s not about working harder, but about building momentum.I introduce my Trail to the Sale™ framework, which outlines eight key stages of the customer journey: Awareness, Consider, Compare, Evaluate, Sell, Supersize, Serve, and Send. Unlike traditional sales funnels, this approach reflects how people actually buy, and keeps the relationship going after the sale, where loyalty and long-term growth really begin.If your marketing feels scattered or disconnected, this episode will help you zoom out, refocus, and create a more strategic path that guides your audience every step of the way.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

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