In this episode, I talk with content writer Alison Ver Halen about why your best-performing marketing channel in 2026 might be the one you already own. We break down how blogging still drives search visibility, fuels answer engines, and helps turn curious visitors into confident buyers. Alison and I keep it practical and honest as we walk through what durable, long-lasting content really looks like today.We also dig into how AI is changing the way people search, why depth and clarity matter more than ever, and how to write posts that earn chatbot citations. Alison shares simple ways to use AI tools without losing your voice, how often to publish, what metrics matter, and why an owned content library will always outperform rented reach. If you want blogging to feel doable again, this conversation is your guide.Alison's WebsiteSerpstatAnswer the PublicSend us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

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