Marketing “Food For Thought” #2 - Marketing is an investment and not a business cost

In strict adherence to the technicism that separates the term that catalogs our Internet speed, we could say that today bandwidth is fast and quick, however, users sometimes doubt if it’s indeed Broadband or Narrowband... Given this reality, we documented both terms by the hand of our ZARZA Engineers, spotting solutions to overcome slow connections. Are you satisfied with your bandwidth? Your satisfaction probably reflects what the statistics show, which demonstrate dissatisfaction on 8 out of 10 "broadband" users worldwide, expressing they should have more speed for what they pay, or less. This is primarily due to the difference among prices of high-speed connections in first-world class latitudes, against the narrow services offered in countries that depend on those first mentioned, which due to distance, and the rise in prices of old technologies in the update factor, come to show how ratios overpass even 1: 100. That means there are services for which for example, you pay certain amount in a country getting "1 mega", and for the same cost, in the United States you get a 100Mbps connection. This leads users to wonder if what they have is, in tone of jest, broadband or narrowband? Below we address the definition of the 3 terms discussed in this opportunity: Bandwidth: In IT systems, bandwidth refers to the amount of data that can be transported by any means in a given period of time. Broadband: Refers to the transmission of data by modern means, which allows high speed data transfer between one or several points at a time. Narrowband: In the connections’ world, a narrowband connection means a type of connection that uses a very low bandwidth such as telephone modem (dial-up) for example. However, the use of these terms is, in strict technical attachment, somewhat outdated since the concepts are basically defined by the customers, who teach us by their comments and case studies that even it’s called bandwidth, it’s actually narrow, since they must wait too long to enjoy their downloads, videos, etc, resulting in lost of productivity and time, so undoubtedly not cooperating with the loyalty providers must build with their customers. If you are a user who requires Internet for professional purposes, or simply enjoy gaming at high speed, we know that probably the "broadband" is not as wide as your expectations, and due to geographic locations, service providers experience problems to provide more speed, or what’s worse, to offer certain speed but provide a totally different one... We know how it feels, our customers have experienced it, and we have focused on solving the most complex scenarios the industry has brought to us. There is hope, not all providers are the same; ZARZA is a provider of providers. Overcoming Bandwidth limitations Even the fastest Internet connections, as we mentioned before, are in the United States, our ZARZA Engineers have also encountered areas in this country where the speed requirement of an office is greater than the Internet speed offered by local suppliers. This is when high bill experts come to solve problems using solutions such as the ones implemented in the ZARZA Privade Node, in which you can mix up to 4 different providers simultaneously, allowing for example 400 usable Mbps on a zone with a limit of 100 Mbps. We have replicated this technology throughout the world, lin king providers starting on 1 Mbps speed to solve problems on broadband which happen to be narrowband. This kind of solutions are customized, combining experience in private networks, shared load resources and routing policies, to favor our customers and bring them over their competitors, who are limited by what local ISPs offer or not. If you want to link several providers on a single connection, do proper usage of your link, or venture into bonding or any of the many other technologies our ZARZA Engineers master and apply, contact your trusted ZARZA Engineer today, or contact us directly. At ZARZA, we will advise you to also to enjoy the maximum speed available, although others say it’s not possible... We will make it happen.

ZARZA We are Zarza, the prestigious firm behind major projects in information technology.

Marketing “Food For Thought” #2 - Marketing is an investment and not a business cost

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Episode Synopsis

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