Episode Synopsis "MUSCLE UP : Metrics and KPI"
@Muscle-up is a program by @Uppercut-First dedicated to sales professionals, startups and investors. It aims at consistently train this population to improve their trusted advisor approach. Caroline Franczia, author of the business book 'Popcorn for the new CEO' is the voice behind this podcast. In less than four minutes, she will be addressing the notion of Metrics (often used in the MEDDIC methodology). How and when to position the notion of metrics, how to do it and the differences between ROI and KPI Ask your questions and we will answer them in our podcast channels.