Episode Synopsis "MUSCLE UP: Champion Sound"
@Muscle-up is a program by @Uppercut-First dedicated to sales professionals, startups and investors. It aims at consistently train this population to improve their trusted advisor approach. Caroline Franczia, author of the business book 'Popcorn for the new CEO' is the voice behind this podcast. In less than four minutes, she will be addressing the notion of a Champion (often used in the MEDDIC methodology). Why a champion is esssential in a sales campaign how to identify, test and develop these key people to make a deal happen. Ask your questions and we will answer them in our podcast channels.