What if success didn’t mean sacrificing the life you love? For Crystalee Beck, founder and CEO of Comma Copywriters, entrepreneurship began with a powerful “why”—the desire to be fully present for her growing family. Nearly a decade later, her company has become one of Utah’s fastest-growing and most decorated creative agencies—recognized on the Utah 100, Utah Business 40 Under 40, and Best of State lists—while championing flexible, meaningful work for professional writers.In this inspiring conversation, Crystalee shares how she turned a layoff into a launchpad, built a thriving remote team guided by five core values, and learned to balance growth with grace. From letting go of ego to trusting others, setting “life-first” values, and navigating AI’s impact on creativity, her story proves that purpose and profit can thrive side by side.What You’ll Learn:Why a powerful “why” matters for your business planThe five core values that define Comma Copywriters’ cultureLessons from nearly a decade of growth, trust, and leadershipHow to navigate AI in creative industries without losing your voiceThe story behind the High Five Grant and supporting mom entrepreneursConnect with Crystalee Beck:Website: teamcomma.com LinkedIn: Crystalee BeckInstagram: @commacopywritersThe Mama Ladder / High Five Grant: highfivegrant.com Want to [email protected]@pwc.comMeet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.” Cheri Waldron, MWCN Executive DirectorJason Roberts, MWCN Podcast Chair and Managing Director, ProtivitiKevin Jessop, MWCN President and Chief Marketing Officer, IMAGarit Lawson, MWCN Podcast Vice-Chair, Managing Director, Forbes PartnersZachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLPKatie Brown, MWCN Business Operations SpecialistThe LaunchPod Media Team

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