What does it take to turn a simple water jug into a global movement? Hayden Wadsworth, co-founder and CEO of HydroJug, shares how a scrappy startup from Ogden, Utah, transformed into a household name by combining thoughtful design, relentless resilience, and a strong sense of community. From perfecting the details of bottle lids and straws to keeping the company self-funded through turbulent times, HydroJug’s story is one of perseverance and precision.In this episode, Hayden opens up about his early sacrifices, working full-time jobs, raising a family, and grinding through his MBA while building HydroJug on nights and weekends. He shares how Utah’s unique culture of hard work and shared values shaped his leadership style, why authenticity drives lasting customer loyalty, and how striving for greatness means more than financial success. What You’ll Learn:How HydroJug went from a garage startup to a viral hydration brandThe role of sacrifice, persistence, and conservative financial strategy in early growthHow Hayden balances the demands of work and lifeWhy product quality and small details separate good brands from great onesHow Utah’s community and values fuel consumer brand successHayden’s perspective on resilience, wellness, and achieving greatness in business and lifeConnect with Hayden Wadsworth:Company Website: HydroJugInstagram: @hydrojugLinkedIn: Hayden WadsworthWant to [email protected]@pwc.comMeet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.” Cheri Waldron, MWCN Executive DirectorJason Roberts, MWCN Podcast Chair and Managing Director, ProtivitiKevin Jessop, MWCN President and Chief Marketing Officer, IMAGarit Lawson, MWCN Podcast Vice-Chair, Managing Director, Forbes PartnersZachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLPKatie Brown, MWCN Business Operations SpecialistThe LaunchPod Media Team.

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