SEO is like a solar panel.PPC, when done correctly, is like a light switch.Look, electrical work isn't easy, but once you've run the wires, attached them to the switch, secured the switch in the wall box, and reattached the cover plate, and you flip the switch -- Voila! Power. (thanks Google AI Overview)PPC isn't easy either, but once you've laid the groundwork, you turn on the ads and start connecting with shoppers.As part of your PPC strategy, you may have heard of Performance Max (PMax) campaigns. You may also have heard any number of issues that marketers may take up about this type of PPC ad; however, SearchLab's own Susan Yen has some news for you: the juice is worth the squeeze when you apply the right pressure.Her solution to any PMax holdup includes three tenets:Strategic Account StructureGreat Ad CopyDiscerning Audience Signals/TargetingThat's right, it's time to get granular. It's time to get serious about the way your ads communicate to shoppers. It's time to know how to layer on audience details, like knowing the difference between affinities and buying signals.Susan lays it out there, so you can bite off more than you can chew.Plus, she provides a bonus insight about A/B testing in PPC.In addition, as part of what is a tradition with More Than You Can Chew, Susan shares her favorite restaurant in Portsmouth, New Hampshire: Five81NE.In the episode, Susan shares her own favorites, but host Dane Saville also set his sights on ...Moo Ping SkewerIsaan Style Marinated Pork Shoulder | Garlic-Soy SauceChili-Tamarind DipThai NoodlesWide Rice Noodles | Chive | Egg l Bean Sprouts Garlic-Sweet Soy SauceAs always, if you like what you've heard, please follow the podcast on your favorite platform and share it with your network on social media!If you're looking for SEO or PPC services, or you'd like an audit of your website or content, please reach out to Dane Saville at [email protected] to the leadership at SearchLab Digital for making this podcast possible.

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