Keyword tools are useful, but they don’t tell you who you’re trying to reach or why they buy. In this episode of More Than You Can Chew, Dane sits down with Amanda Natividad, VP Marketing at SparkToro, to unpack how audience research complements (not replaces) keyword research so your content, channels, and messaging match real behavior. Amanda shares how to find where your audience actually hangs out, what influences them, and simple, no-budget ways to build a curated feed for ongoing social listening. You’ll leave with a playbook to discover insights, turn them into content, and market where attention already exists.👉 Links & Resources Learn more at: searchlabdigital.com Get help with your Local SEO & PPC: Searchlabdigitalsearchlabdigital.com/seo-demo-request

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