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Modern Marketing + Measurement

Por: Advertising Week

Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.

8 episodios disponibles

Latest episodes of the podcast Modern Marketing + Measurement

Building a Shared Language: How Incrementality Brings Marketing and Finance Together 10/11/2025

Connecting Data, Driving Outcomes: The Future of Marketing Measurement with LiveRamp’s Alexia Nakad 03/11/2025

Out of Home, In the Spotlight: Why Reach and Distinctive Brand Assets Still Rule with Bauer Media Outdoor UK’s Lindsay Rapacchi 27/10/2025

Scaling with Soul: How Background Noise Blends Data, Diversity, and Human Insight in Modern Marketing 20/10/2025

Breaking Through the Noise: Kevin McGehee of Horizon Media on Unified Marketing Measurement 13/10/2025

Bridging America’s Brand Divide: Inside Bailey Lauerman’s “Everything In Between” Study 29/09/2025

Rethinking Attribution in the AI Era featuring INCRMNTL Founder Maor Sadra 22/09/2025

Modern Marketing + Measurement Trailer 04/08/2025