Rethinking Attribution in the AI Era featuring INCRMNTL Founder Maor Sadra

Modern Marketing + Measurement
22/09/2025 17 min Temporada 1 Episodio 1
Rethinking Attribution in the AI Era featuring INCRMNTL Founder Maor Sadra

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Episode Synopsis

Has marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies. From privacy shifts to the human role in decision-making, this episode of Modern Marketing and Measurement explores the next era of marketing effectiveness.
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