Developers are open to sales and marketing interventions only when these efforts focus on understanding their problem statements, why they are evaluating the tool, and providing the necessary educational materials to support their decision-making process.Unfortunately, few dev tool sales and marketing professionals manage to strike this balance, often mistaking interest for readiness to purchase.In this episode, Adam shared insights on:How the developer buying funnel differs from the traditional SaaS buying journeyThe common mistakes that marketers and sellers often make with developers, and how you can steer clear of themThe strategic advantages of setting up a Technical Advisory Board (TAB)The compelling role of storytelling in selling to developersChapters:03:03 Sneak peak into Adam's new book06:47 Evolution of dev marketing space13:35 Importance of developer research while selling devtools17:18 Key factors to build robust dev marketing programs22:06 Leveraging intent signals while selling to developers27:33 Advice to dev startups 29:04 Common pitfalls of dev marketing32:27 Resources recommendation

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