Struggling with B2B marketing? Let 50 Marketing help you align your strategy with real data. Book a consultation today! https://www.50marketing.com/contact/This week, Bill sits down with Jennifer Sutton, expert in research-driven marketing strategy. Jennifer is the founder/CEO of Bright Marketing and the founder of Orange WIP, a media company that supports entrepreneurs. She brings over two decades of experience in media and brand strategy, helping businesses uncover gaps, refine positioning, and accelerate growth.Bill and Jennifer dive deep into the importance of market research in B2B and manufacturing marketing, why many companies struggle with sales and marketing alignment, and how challenger brands disrupt legacy players. They also discuss the role of AI in marketing, strategies for breaking out of stagnant growth, and why agencies should be seen as strategic partners and "brand counselors," rather than just service providers. Tune in for a conversation packed with insights on data-driven decision-making, branding, and the future of B2B marketing.Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jenniferjsutton/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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