Struggling with brand positioning or channel strategy? Talk to 50 Marketing today: https://www.50marketing.com/contact/This week, Bill is joined by veteran sales and marketing executive Ron Evans, currently with Rishaba Industries, to uncover what many manufacturers and B2B companies overlook: the critical role of trade marketing in sustainable growth and brand positioning. With 25+ years of experience across companies ranging from $25M startups to $17B global brands, Ron shares practical lessons from the trenches, covering everything from channel management and U.S. market entry to why even private label manufacturers need brand identity.Ron’s global perspective and strategic lens make this episode a must-listen for manufacturers looking to scale, differentiate, and break into major retailers like Walmart, Target, and Costco.Connect with Ron on LinkedIn: http://linkedin.com/in/ron-evans-68aa7210 Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

Ver todos los episodios