This week, Bill sits down with Megan Casey Glover, founder of 120Water, a nationally recognized leader in water compliance technology. Megan shares her entrepreneurial journey, from starting as a direct-to-consumer water testing service during the Flint water crisis to scaling into a SaaS platform supporting governments and utilities across the country.The conversation covers the realities of customer acquisition costs, private equity, building brands that add enterprise value, and navigating long B2B and government sales cycles. Megan also provides candid insights into startup life, what it takes to grow through “white-knuckle moments,” and why marketing should be part of the growth plan from day zero, not year three.Connect with Megan on LinkedIn: https://www.linkedin.com/in/megancglover/Follow Megan's podcast: https://makewaterwork.podbean.com/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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