In this episode, Bill sits down with Chris Riemer, U.S. President of Process Combustion Corporation (PCC), a global engineering and manufacturing organization specializing in process heating and emissions control systems. With 30+ years of engineering and military leadership experience, Chris shares how PCC has transformed from a conservative legacy business into a forward-focused, diversified global competitor.Chris discusses the company’s management buyout, the cultural shift toward innovation and smart risk-taking, the challenges of multi-year sales cycles, and the growing impact of professional buying environments on engineering-driven manufacturing companies. The conversation also explores global expansion, the rise of new markets such as biochar and carbon reduction technologies, the role of disciplined organizational frameworks, and how modern marketing has become an essential growth lever for PCC.Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopher-riemer-7481046/Learn more about PCC: www.pcc-group.comConnect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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