Struggling with your marketing strategy? 50 Marketing specializes in helping manufacturers and B2B businesses grow. Let’s talk! https://www.50marketing.com/contact/In this week's episode of the Missing Half podcast, Bill talks with Scott Moffat, co-founder of Ideal Strategic Partners. Scott shares his expertise on helping inventors and entrepreneurs take their ideas from concept to commercialization through a disciplined, data-driven approach. He breaks down the biggest mistakes startups make—like failing to do proper market research—and offers insights on product-market fit, marketing execution, and scaling smartly. If you're launching a new product or refining your existing business model, this episode is full of valuable takeaways.Covered in this episode: ‣ How Ideal Strategic Partners helps entrepreneurs bring products to market‣ The importance of selecting the right partners and investments‣ How a lack of product-market fit can ruin even the best ideas‣ The role of branding in protecting against copycats and competitors‣ The difference between brand promise and brand aspiration‣ Why knowing your customer is more important than loving your product‣ When to outsource and delegate to grow effectivelyConnect with Scott on LinkedIn: https://www.linkedin.com/in/scott-moffat-a6279866/Learn more about Ideal Strategic Partners: https://idealstrategicpartners.com/Follow the Kingdom Kommerce podcast: https://www.youtube.com/@kingdomkommerceConnect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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