This week, Bill delves into the often misunderstood world of branding in B2B marketing. Branding isn't just about logos and colors—it's about telling a compelling brand story that resonates with your audience. Join us as we explore how manufacturers can create a brand identity that builds trust, drives engagement, and influences purchasing decisions.Key points covered:• The definition of brand identity and its importance in B2B marketing• Common misconceptions about branding• The critical role of brand storytelling and narrative control• Balancing polished content with authentic, candid communication• Steps to evaluate and improve your current brand strategy• Implementing brand standards across your organization• The impact of branding on B2B buying decisions➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

Ver todos los episodios