Struggling to align your sales and marketing? Contact 50 Marketing for custom solutions tailored to your business: https://tinyurl.com/ycjvu5nw In this episode of Missing Half, Bill sits down with Greg Mischio to explore how manufacturers can fast-track their marketing transformation. They dive into the challenges of transitioning from traditional sales-led models to a digital-first approach, discuss Greg's innovative "Digital Twin" concept, and offer actionable steps to align sales and marketing for growth. This conversation is essential for B2B companies looking to modernize their marketing and drive revenue.Greg Mischio is the founder of Winbound, a digital marketing agency specializing in helping small to mid-size manufacturers and B2B companies create and implement effective content marketing strategies. We cover: ✔ Why manufacturers lag in digital marketing adoption and how the shift from traditional sales to digital engagement is essential.✔ How to build a digital presence that mirrors the effectiveness of a sales team using content strategy.✔ Greg's Know, Like, Trust Framework that builds customer relationships with relevant content.✔ The importance of a hybrid approach combining in-house expertise with outsourced digital marketing specialists.✔ Greg's experience using memes and humor to connect with professional audiences.Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregmischio/ Learn more about Winbound: https://winbound.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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