In this episode of The Missing Half Podcast, Bill sits down with Heather Barnett, a 20-year B2B marketing veteran turned freelance copywriter who has carved out a unique niche by infusing humor into LinkedIn content. Heather shares her journey from agency and client-side leadership roles to freelancing, how humor helped her stand out in the crowded world of B2B marketing, and why consistency is critical for personal branding.Gain insights into making technical B2B copy engaging, why brands should embrace personality and humor, and the pitfalls of playing it too safe in industrial marketing.Connect with Heather on LinkedIn: https://www.linkedin.com/in/heatherebarnett/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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