Struggling to align your marketing with your long-term valuation goals? 50 Marketing helps B2B companies and manufacturers drive growth and build value. https://www.50marketing.com/contact/What makes a B2B business truly valuable—and sellable? In this week's episode, Bill sits down with Steve Kohnke, Business Strategist, Certified Exit Planning Advisor, and CEO at Denver Business Coach. With a background in neuroscience and change management, and real-world experience in founding and scaling companies, Steve shares expert-level strategies for building businesses that thrive without owner dependence.Explore the intersection of owner-led sales, operational scalability, marketing as a growth engine, and what buyers really look for during acquisition. Steve discusses the need for business owners to prepare for exit early and to focus on de-risking their business to attract buyers.Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevenkohnke/Learn more about Denver Business Coach: https://denverbusinesscoach.com/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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