This week, Bill is joined by Chris Miller, Ph.D., P.E., Vice President of Digital Services at USALCO and founder of Fontus Blue, a company that transformed the water treatment industry through data-driven optimization software and cloud technology. Chris shares his journey from civil engineering and academia to entrepreneurship, explaining how Fontus Blue evolved from a startup spreadsheet model into a scalable, high-value business that attracted acquisition by USALCO.This episode explores how to move from “pretend mode” to profitable, sustainable growth, the pivotal role of strategic marketing in building enterprise value, and why founders who act like big companies early create better outcomes during due diligence and exit. From EBITDA growth and digital transformation to mentorship, funding, and scaling for private equity buyers, this discussion delivers insights for leaders in B2B, SaaS, and industrial markets who want to build companies that are ready to scale, attract investors, and command higher exit multiples.Learn how investing in marketing early can drive valuation growth, build investor confidence, and turn innovation into lasting equity.Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrismillerphdpe/ Learn more about USALCO: http://usalco.com Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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