What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8This week, Bill and PR expert Michelle Garrett delve into the intricacies of B2B public relations. Discover how earned media and trade publications can transform your visibility, why AI-driven search is making PR more critical than ever, how to determine what is truly newsworthy, and how small and medium-sized businesses can compete against industry giants without massive budgets. Michelle shares practical frameworks to help you develop a consistent, impactful PR program that builds trust, earns attention, and positions your brand where decision-makers are already looking. Plus, Bill and Michelle touch on the value of executive thought leadership and the rise of influencers in B2B marketing. If you’re ready to elevate your reputation, land meaningful media coverage, and take advantage of untapped opportunities for growth, this episode delivers the tools you need. Connect with Michelle on LinkedIn: https://www.linkedin.com/in/prstrategist/ Michelle's book: https://michellegarrett.com/b2b-pr-book/ Michelle's podcast: https://michellegarrett.com/public-relations-podcast-pr-explored/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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