“A strong marketing system can add millions to your valuation.” – Steve KohnkeThis week on the Missing Half podcast, we deliver a crash course on the intersection of marketing and M&A through a compelling compilation of expert insights. Bill weaves together commentary and clips from past guests—exit advisors, private equity operators, and former business owners—who’ve seen firsthand how marketing (or lack thereof) directly influences EBITDA, valuation multiples, and deal structure.Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!If you're a B2B company or manufacturer preparing for an exit or considering a roll-up strategy, this episode is a must-listen. Featuring insights from Rob Waring, Steve Kohnke, Dave Kohl, Adam Koós, and Dan Ellsworth, this commentary-driven episode exposes the often-overlooked marketing blind spots that stall deals or suppress valuations, and what you can do about it.

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