Bill sits down with George Coudounaris, co-founder of The B2B Playbook. George shares his journey from being a corporate lawyer to becoming a B2B marketing expert, and delves into the intricacies of demand generation. Discover how to create and capture demand, the importance of understanding your ideal customer profile, and practical tips for implementing a successful demand generation strategy. This episode is a must-listen for marketing managers in the manufacturing and B2B sectors looking to elevate their demand gen game.Learn more about The B2B Playbook: https://theb2bplaybook.com/ Connect with George on LinkedIn: https://www.linkedin.com/in/b2b-marketing-expert/ Follow The B2B Playbook on LinkedIn: https://www.linkedin.com/company/the-b2b-playbook/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts. If you found value in this episode, please rate the show on Apple and Spotify and share it with your network on LinkedIn. Show Notes• George defines demand generation and distinguishes it from lead generation.• Demand Creation vs. Demand Capture: Explanation of the two key parts of demand generation.• Strategies for Marketing Managers: Practical advice on how to implement demand gen tactics.• Five Stages of Awareness: A framework to map out customer journeys and create relevant content.• Challenges in Demand Gen: The importance of patience and managing expectations.• Role of Subject Matter Experts (SMEs): How SMEs can significantly impact demand generation efforts.• Voice of Customer Research: Balancing feedback from current customers and market-wide insights.• Practical Applications: Tips for promoting content to cold audiences and leveraging LinkedIn ads.

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