“Random acts of marketing don’t work. They create chaos, inefficiency, and confusion.” This week, Bill explores what’s truly missing in most marketing plans for manufacturers and B2B companies as planning season for 2026 ramps up. Bill outlines five critical strategies to transform marketing from reactive to repeatable:Building a written, documented marketing strategy aligned with business goals.Leveraging voice of customer research to drive smarter decisions.Harvesting your existing customer base to increase share of wallet.Creating and distributing content that actually works in an AI-driven landscape.Strengthening your data foundation to unlock the potential of automation and intelligence in marketing.Whether leading a B2B organization or a manufacturing firm, this episode provides a practical roadmap for scalable, predictable marketing success in 2026 and beyond.Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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