Looking for expert guidance on marketing challenges? Let 50 Marketing help you succeed.  https://www.50marketing.com/contact/In this episode of Missing Half, we sit down with Mike Cuperus, a marketing professor with extensive industry experience, to uncover the gaps in modern marketing education. From his early career in newspaper advertising to leading biotech marketing teams and transitioning to academia, Mike offers a unique perspective on the skills students need but aren’t learning in traditional classrooms. Bill and Mike discuss 8 tips for marketing students and educators alike, the importance of industry-academia partnerships, and how to future-proof your marketing career in an ever-changing field. Whether you're a student, educator, or professional, this episode is packed with invaluable insights to help you thrive.Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-cuperus-2b87b34/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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