Episode Synopsis "SNCF's Audio Logo, 2012"

In 2012, the French national railway brand needed to impart its new vision of simple, direct and easy mobility, so sounds were simplified and a whoosh of speed was introduced

Listen "SNCF's Audio Logo, 2012"

More episodes of the podcast Miscellaneous Audio from HBR

• Mindfulness - Breathing Exercise
• Jill Hazelbaker, director of communications at Google
• Louis C. Camilleri, chairman of the board at Philip Morris
• SNCF's Audio Logo, 2012
• SNCF's Audio Logo, 2008
• SNCF's Audio Logo, 2005
• SNCF's In-Station Signal
• SNCF Audio DNA 2005
• Efficiency
• Hot Seat
• Don't Let a Be-Back Get Away
• I've Got a Wide Range of Features
• My Bathroom
• Why CEOs Need Courage
• What to Do If You'll Never Have All the Right Information
• The Importance of Being Credible With Your Board and Investors
• More on the Changing Conditions Facing CEOs
• An Interview with Oliver Sacks
• An Interview with Admiral Thad Allen
• The CEO's Private Investigation (HBR Case Study)
• Mad About Plaid (HBR Case Study)
• Gary Hamel's Management 2.0 Podcast
• HBR Audio: How to Fix Business Schools
• An Interview with Peter Williamson
• An Interview with Xavier Helgesen
• John Kotter on the Financial Crisis