Episode Synopsis "SNCF Audio DNA 2005"

The French national railway created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand. 

Listen "SNCF Audio DNA 2005"

More episodes of the podcast Miscellaneous Audio from HBR

• Mindfulness - Breathing Exercise
• Jill Hazelbaker, director of communications at Google
• Louis C. Camilleri, chairman of the board at Philip Morris
• SNCF's Audio Logo, 2012
• SNCF's Audio Logo, 2008
• SNCF's Audio Logo, 2005
• SNCF's In-Station Signal
• SNCF Audio DNA 2005
• Efficiency
• Hot Seat
• Don't Let a Be-Back Get Away
• I've Got a Wide Range of Features
• My Bathroom
• Why CEOs Need Courage
• What to Do If You'll Never Have All the Right Information
• The Importance of Being Credible With Your Board and Investors
• More on the Changing Conditions Facing CEOs
• An Interview with Oliver Sacks
• An Interview with Admiral Thad Allen
• The CEO's Private Investigation (HBR Case Study)
• Mad About Plaid (HBR Case Study)
• Gary Hamel's Management 2.0 Podcast
• HBR Audio: How to Fix Business Schools
• An Interview with Peter Williamson
• An Interview with Xavier Helgesen
• John Kotter on the Financial Crisis